More about Amare
With 4 halls with unique atmospheres and characters, 8 lobbies, 2 restaurants and a conference centre, The Hague will soon have a convention and event centre with national and international allure.
Why the name ‘Amare’ for an OCC – an Onderwijs en Cultuurcentrum, or Centre for Education and Culture – built in the centre of The Hague? In fact, choosing a name for such a multifaceted centre was a long and complicated process.
It’s been more than five years since architect Thomas Offermans sat down at the table with NOAHH, on behalf of Jo Coenen Architects & Urbanists, to bring Amare into being. “Now, we finally get to see everything we thought about back then.”
In collaboration with our colleagues at Zuiderstrandtheater, Residentie Orkest, the Royal Conservatoire and Nederlands Dans Theater, strategic design agency Silo has drafted a brand book outlining the vision, mission and core values of the Amare brand and giving form to our visual identity.
The municipal council’s decision in 2015 to opt for sustainable new build instead of renovating the old Dr. Anton Philipszaal and the Lucent Danstheater, has had some remarkable requirements – one of them being that the first sustainably built arts complex in the Netherlands will be located in The Hague.
The construction of Amare is proceeding according to plan. In the spring of 2021, Zuiderstrandtheater, Residentie Orkest The Hague, Nederlands Dans Theater and the Royal Conservatoire will move to the heart of the city. The first programs will take place in September. Amare will be a place for encounters, reflections and new discoveries.