Stories

Discover the narratives of Amare

I am Amare: Behind the Shoot

On June 15, we launched our introduction campaign to draw attention to Amare. We could not have wished for a more sparkling start: the beginning of ticket sales for the 2021-2022 season on amare.nl! T…

In action with Leontien Wiering

It was an eventful year for Zuiderstrandtheater and Amare. Business director Leontien Wiering offers us a peek behind the scenes. “We are embarking on a wholly new adventure together.” A personal conv…

The interior design of Amare

Amare will be so much more than four large halls: the spaces in between will also have their own look and feel. We owe this to a passionate team of architects and interior designers. From market squar…

Jan Zoet: ‘An unexpected and overwhelming farewell’

On 14 May, more than 600 visitors had an unforgettable evening during one of the so-called Fieldlabs as the Residentie Orkest performed in the Zuiderstrandtheater. As Director Jan Zoet says, ‘The lo…

How Amare came to be

Amare will open its doors in September 2021. But did you know that this marks the end of a process that started all the way back in 2009? Fold out the years in this timeline to read more about the pro…

Looking ahead with Geesje Prins, head of programming 

“Amare will be a lively and animated theatre that opens early, closes late, and keeps surprising its audience” - Geesje Prins What can we expect to see on Amare’s stages after it opens? At the end of …

Amare Podcast #3

Inclusivity means… being liberal

Amare Podcast #2

Inclusivity means… building bridges

Amare Podcast #1

Inclusivity means… being equal

A chat with director Jan Zoet

A chat with director Jan Zoet In September 2021, Amare will open its doors: a new cultural centre on Spui in The Hague. With four grand halls and a surface area of seven and a half football fields, it…

Amare: the facts

In the summer of 2021, Zuiderstrandtheater, Residentie Orkest The Hague, Nederlands Dans Theater and the Royal Conservatoire will move to the heart of the city. The first programs are expected to take…

Sustainability

The municipal council’s decision in 2015 to opt for sustainable new build instead of renovating the old Dr. Anton Philipszaal and the Lucent Danstheater, has had some remarkable requirements – one…

Visual brand identity

Amare’s brand strategy and visual identity were created by Silo design agency, based in The Hague. Amare initially invited twelve agencies to compete for the job of creating Amare’s unique look fo…

What's in a name

Why the name ‘Amare’ for an OCC – an Onderwijs en Cultuurcentrum, or Centre for Education and Culture – built in the centre of The Hague? In fact, choosing a name for such a multifaceted centr…

Amare through the eyes of Thomas Offermans

Thomas Offermans, architect: “Amare basically consists of five buildings rolled into one” It’s been more than five years since architect Thomas Offermans sat down at the table on behalf of Jo Coenen A…

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