Help build up Amare
Once Amare is open, the city will never be the same again. And you could be there right from the start! Because we need your help. Support us and make an invaluable contribution to the most beautiful cultural building of the Netherlands!
See how you can contribute right now:
A place of imagination and inspiration
“Everyone deserves a place for imagination and inspiration. A place where love for music, dance, musical and opera is born. Where heroes perform, talent development starts and careers are changed forever. Amare is that place.”
- Jan Zoet, Director of Amare
September 2021 is when Amare will open its doors. And it will be exciting. Scintillating. Unique. A refuge, a testing ground and a world-class stage. Amare will be the place to go if you want to be enthralled by wonderful performances and to experience the magic of the theatre. A new generation of talent will have the opportunity to blossom here, and through an educative and inclusive programme, we will be making the performing arts accessible for a wide audience.
Of course, with a world-class building like Amare, we have to push the bar as high as we can. And that’s not something we can do alone. Will you help us bring this amazing cultural centre to life?
The impact of your contribution
As a sponsor or donor, you will be helping to realise the historical start of Amare: the new home of Zuiderstrandtheater, Residentie Orkest, Nederlands Dans Theater and the Royal Conservatoire. With your support, we can:
- Realise state-of-the-art facilities to create a top-level cultural venue;
- Arrange the public spaces in a way that various local initiatives can be accommodated;
- Make Amare accessible for everyone, even those who are not naturally drawn to theatre;
- Be a nationally leading venue for international top-level acts in the areas of music, dance and musical theatre.
Find out how your contribution to Amare will be used here.
How can I contribute?
Doneer direct via Tikkie
Wilt u Amare helpen? Doneer eenmalig een bedrag aan Amare. Met uw bijdrage steunt u ons direct en u bepaalt zelf het bedrag via 'Tikkie'. Wij zijn u enorm dankbaar voor uw betrokkenheid en steun!
Frequently Asked Questions
A lot of people and partners have been working on Amare with a great deal of passion over the past years. The City of The Hague owns the building and is largely funding the fixtures and fittings for the halls and public spaces. What comes after that is up to us.
As the main tenant, it is up to Stichting Amare to complete the building in terms of furnishing and decoration, and so to bring it to life. Our own investment budget only covers basic amenities, but with a world-class building we just can’t push the bar high enough.
- We are ambitious, and we can’t do it alone. That’s why we need your help to:
Realise state-of-the-art facilities befitting of a top-level theatre. Like multifunctional lighting in the public spaces, for example, or the furnishing of the performers’ lobby and the changing rooms.
- Make an open Amare possible. By setting up the public spaces to have presentation spots and stages, a variety of local initiatives can find a place there. That way, we can make Amare into one big, open stage. Your help will for example enable us to set up the Kunstenplein in the entrance zone, where anyone and everyone is welcome to present something. A mobile stage in front of the Tribunetrap would create room for public performances;
- Make Amare accessible for the whole of The Hague and the surrounding area. Not just for typical visitors, but also for those who are not naturally drawn to theatre. Amare represents unity and genuine encounters with a diverse audience;
- Be a nationally leading venue for international top-level acts in the areas of music, dance and musical theatre. Your support will make it possible to enjoy a unique programme, national and international top-level performers and blockbuster shows that would otherwise pass by The Hague.
With a world-class building like Amare, we need to aim high, in terms of both our innovative programme and advanced interiors. It is our ambition to offer the best facilities, so that artistic talents can flourish. We want to create an optimum environment for top-flight artistic performances, both on stage and backstage. And we need your help to do that!
Amare also has a great deal of public space. Open Amare is intended to be one large open stage that is accessible all day, every day. It is our wish to create facilities that will enable the public areas to be used for all sorts of initiatives. For example, we want to use the wide stairs in the entrance zone as a so-called Tribunetrap (Gallery Stairs) where open stage sessions and pop-up performances can take place. One of the open public areas will be designated the Amare Mart: a market square serving as an urban stage.
Concretely, your contribution will be used for:
- 50 high-quality hair and makeup tables for the backstage changing rooms;
- Furniture and lighting for the Artiestenfoyer;
- High-quality projection facilities, both inside and outside the halls;
- 160 orchestra chairs, 160 stools, 100 music stands and lighting, conductor’s platform and stand;
- Multifunctional lighting in the public areas to create a variety of ambiences;
- 30 screens to enable narrowcasting in the building;
- Educative and interactive installations for children and youths;
- Equipping the Amare Mart in the entrance zone;
- A mobile stage for the Tribunetrap in the entrance zone;
You can also choose to contribute to our social initiative, the Eerste Rang € 5! (Front Row €5!) programme. Through this choice, you help make Amare accessible for new visitors, by making discounted tickets available for those who are not naturally drawn to theatre. You can also contribute to the Amare Programme Fund, which enables us to book national and international top acts every year. You can do this in a variety of ways, one of which is joining the Amare Member Club.
For the innovative and state-of-the-art furnishing of the building, we need another € 945,000. This concerns the loose furnishings that are not installed during construction and do not form part of the fixtures and fittings provided by the City of The Hague.
Part of this sum is being donated by regional and national equity funds and foundations. For the remainder, we are appealing to passionate theatre lovers from The Hague and further afield.
Amare also needs long-term support to make the building accessible for everyone, all the time. Amare will for example launch a new, ambitious social seats programme during the opening season. Amare is a place for everyone, and with theatre tickets at highly discounted prices, we are opening our doors to a new audience of people who would not normally visit the theatre. A sum of €100,000 will be needed yearly for the Amare Social Seats programme.
In order to attract national and international top performers to The Hague, we have the Amare Programme Fund. Special acts and performers, the kind you would expect to see in a dynamic, international city, are an expensive proposition. With additional support, we can book national and international top performers and blockbuster shows that would otherwise never visit The Hague.
The Hague is a diverse city, with a population of 540,000 and spanning 180 nationalities and cultural backgrounds. Such a city deserves a top-notch cultural venue. A theatre with international appeal and the very best facilities. The previous concert and dance venues, the Dr Anton Philipszaal and Lucent Danstheater, were outdated and no longer suitable. They were built in 1987 with minimal resources and were plagued by a lack of space, leaks and other defects. In 2007 they were deemed unfit for use.
The Royal Conservatoire on Juliana van Stolberglaan was beset by similar issues. In 2009, the municipal council decided that the best course of action was to build one large new building for the Residentie Orkest, Nederlands Dans Theater, Royal Conservatoire and Stichting Dans- en Muziekcentrum (the precursor to Stichting Amare and responsible for Zuiderstrandtheater). Thanks to constant low-level maintenance, the old building at Spuiplein remained in use until Zuiderstrandtheater, as a temporary abode, was completed in 2015. In 2021, the various institutions will be relocating to Amare, and September of that same year will mark this new cultural centre’s first theatre season and school year.
Amare is being built for the city of The Hague and its 540,000 inhabitants. The metropolitan region of Rotterdam and The Hague is home to 2.3 million people, and Amare will be within easy reach for every single one of them, both by car and by public transport – in fact, the latter is actually the easier option! The building will be finished around 2021, and will house four institutions:
- Residentie Orkest
- Nederlands Dans Theater
- The Royal Conservatoire
- Stichting Amare (formerly Zuiderstrandtheater and Stichting Dans- en Muziekcentrum Den Haag)
Stichting Amare will act as manager and programmer of the cultural complex. Besides the work produced by the four resident organisations, Amare will host hundreds of performances and concerts every year, by groups from the Hague and far beyond. Amare will be a place that welcomes anyone and everyone – for shows, concerts, lessons, rehearsals, conventions or even just a quick cup of coffee with a friend. A place, not just for the typical theatre lover but also for those not naturally inclined to visit a cultural performance. Amare won’t just be a venue for The Hague and the surrounding region, but for the entire country.
As a centre for culture, education, events and social encounter, Amare is a unique venue in the Netherlands. It is an institution for the performing arts that also houses a school and a conservatoire. Amare will fulfil a wide range of purposes. With sufficient capacity to accommodate up to 6,600 people visiting different activities at the same time, it is important to make sure that Amare is a building where everyone feels at home.
With Amare, The Hague is getting not just one but four new venues, combined into a single modern and sustainable building. With 54,000 m2 of floor space – that’s equal to 7.5 football pitches – Amare will be one of the biggest cultural centres in Europe. And with a convention centre, multiple rehearsal rooms, a large number of public spaces and two restaurants, Amare will be a venue without equal in the Netherlands.
The bar has been set high, in every respect – as every visitor to or partner of Amare is sure to notice. You’ll sense it in the entrance hall, experience it in the staff welcome, enjoy it in the comfort of the lobbies and savour it in the quality of the building’s restaurants. Amare’s staff are united in a single goal: to receive all visitors with top-notch service. Whether having coffee in the Stadskantine with your neighbours, attending a concert or performance, or enjoying a VIP arrangement with your business contacts: the visitor is always at the heart of what we do.
We will be offering a refreshingly new programme with performances by the very best groups and companies from the Netherlands and around the world. Regardless of whether you’re visiting Amare on a Friday night or Sunday afternoon: there will always be an excellent programme offering an amazing experience. Amare will also house two restaurants: the Theaterrestaurant, for pre-show dinners and business lunches, and the Stadskantine, where you can meet up with friends or co-workers for a sandwich, a cup of coffee, or a quick meal before the show starts.
Another special event in its own right is the relocation of the conservatoire to the centre of the city. We are offering a new generation the opportunity to develop their talents. The fact that the conservatoire’s students will now be sharing a building with the Residentie Orkest and Nederlands Dans Theater is a unique situation. It will also make Amare a bustling centre of energy and activity right in the heart of the city, seven days a week and eighteen hours per day.
Amare will first open its doors to the public with its Open Huis event on 3, 4 and 5 September 2021. This will also mark the start of the Royal Conservatoire’s academic year, and it kicks off the 2021-2022 theatre season for the Residentie Orkest, Nederlands Dans Theater and Stichting Amare.
The building was designed by architects Patrick Fransen (NOAHH) and Jo Coenen (JCAU) in collaboration with NL Architects. The construction of the complex is in the hands of Cadanz building consortium (Boele & van Eesteren | Visser & Smit Bouw). The building is extremely sustainable: it is built using recycled concrete, with four thousand square metres of solar panels on the roof and a geothermal climate system.
Amare is a cultural public benefit organisation (Dutch: algemeen nut beogende instelling, ANBI). This means that you may deduct donations from your income tax. In other words, your gift confers a tax benefit. However, there is a difference between one-off donations and periodic donations (for a period of five years or longer).
Single or one-off donations are subject to a threshold and a maximum. You may deduct the amount exceeding the threshold, but only up to a maximum amount. The threshold and maximum depend on your income. Periodic donations, on the other hand, are fully deductible, as long as certain requirements are met.
You may also increase a donation to a cultural ANBI by 25%, with a maximum of €1,250. The additional deduction this provides is applicable to both periodic and one-off donations. But do remember the threshold and maximum amount that one-off donations are subject to.
More information can be found (in Dutch) on the website of the Dutch Tax and Customs Authority.